Comments on: Idearc’s Superguarantee…Gamechanger http://roilocalsearch.com/blog/2009/04/idearcs-superguaranteegamechanger/ Tracking the never ending quest for businesses to rise above the crowd...locally Thu, 29 Jul 2010 13:52:44 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Mavis Hucker http://roilocalsearch.com/blog/2009/04/idearcs-superguaranteegamechanger/comment-page-1/#comment-14 Mavis Hucker Tue, 23 Jun 2009 05:57:48 +0000 http://roilocalsearch.com/blog/?p=150#comment-14 Pretty Cool!!! love...mom Pretty Cool!!!

love…mom

]]> By: David Hucker http://roilocalsearch.com/blog/2009/04/idearcs-superguaranteegamechanger/comment-page-1/#comment-13 David Hucker Thu, 30 Apr 2009 21:34:12 +0000 http://roilocalsearch.com/blog/?p=150#comment-13 It was Idearc's convention this year. Banners were out in force and the Superguarantee resonated with several things I heard in the conference with respect to "trust". I do know that Superpages has analytics on their site for advertisers, I saw a snapshot of it in the SEMPO workshop. thanks for stopping by. It was Idearc’s convention this year. Banners were out in force and the Superguarantee resonated with several things I heard in the conference with respect to “trust”. I do know that Superpages has analytics on their site for advertisers, I saw a snapshot of it in the SEMPO workshop.

thanks for stopping by.

]]> By: Eric Fredine http://roilocalsearch.com/blog/2009/04/idearcs-superguaranteegamechanger/comment-page-1/#comment-12 Eric Fredine Thu, 30 Apr 2009 21:01:57 +0000 http://roilocalsearch.com/blog/?p=150#comment-12 I think it's a great idea. Unfortunately, I missed the YPA conference this year, but I've enjoyed reading some of the commentary on Malcolm Gladwell's speech. So, in that context, it seems to me that this is a great way for Idearc to assume the role of maven. It differentiates Idearc from something like a Google search - they aren't just 'passing on' the information, they're standing behind it. And, since I'm currently having a bit of a tracking obsession... I hope Idearc supports this with comprehensive tracking for the participating advertisers - so they can demonstrate the value add they provide by standing behind them. I think it’s a great idea.

Unfortunately, I missed the YPA conference this year, but I’ve enjoyed reading some of the commentary on Malcolm Gladwell’s speech.

So, in that context, it seems to me that this is a great way for Idearc to assume the role of maven. It differentiates Idearc from something like a Google search - they aren’t just ‘passing on’ the information, they’re standing behind it.

And, since I’m currently having a bit of a tracking obsession… I hope Idearc supports this with comprehensive tracking for the participating advertisers - so they can demonstrate the value add they provide by standing behind them.

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